Health Economics for Pharmaceutical Personnel

This course is aimed at those working in the pharmaceutical industry who need to be introduced to the language of economics and economic evaluation. The course will provide an understanding of the specific characteristics of health as an economic good, its measurement, the indirect nature of the demand for health and the imperfections of the market for health care. It explains how economists evaluate the costs and benefits of health interventions, and how decision makers in the health services and in the pharmaceutical and medical technology industries use health economics.

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